Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
Aptean is seeking a multidisciplinary Experience Designer with a specialism in website personalisation. You will design experiences on Aptean.com that help visitors discover relevant solutions and take the right next step, adapting content and interactions to audience needs, industry, intent and customer relationship where reliable information is available. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Map personalised journeys across landing, industry, solution and product pages, maintaining relevant messaging and next steps as visitors navigate
- Design for new visitors, returning visitors and recognised customers. Work with specialists to distinguish verified information from inferred interests and define appropriate experiences for each
- Create responsive page variants and components, including forms, customer proof, recommendations and calls to action. Adapt graphics and product visuals to support audience needs
- Specify audience conditions, triggers, rule priorities and default states with Personalisation Specialists. Include experiences for missing data, unavailable personalisation and visitors who change their preferences
- Use and contribute to the Aptean.com design system. Develop reusable personalisation patterns and collaborate on structured content in Contentful to support consistent delivery at scale
- Use research, behavioural insights and analytics to identify opportunities. Help the CRO Lead frame hypotheses and success measures, then use results to refine designs
More about this role
Overview
aptean
1. JOB IDENTIFICATION
Function
Marketing
Job Level
C
Job Title
Experience Designer - Personalisation
—
Global Digital Marketing
Bangalore, India
2. GENERAL JOB SUMMARY
Aptean is seeking a multidisciplinary Experience Designer with a specialism in website personalisation. You will design experiences on Aptean.com that help visitors discover relevant solutions and take the right next step, adapting content and interactions to audience needs, industry, intent and customer relationship where reliable information is available.
Your remit spans UX, UI, content hierarchy and interaction design, from initial entry through subsequent pages and return visits. You will support a prioritised roadmap of more than 50 experiences, balancing commercial value, visitor needs and delivery effort. Working with Personalisation Specialists, the CRO Lead and content teams, you will take ideas through journey mapping, prototyping, implementation handover and improvement after launch.
3. SCOPE
Designs personalised variants and components across desktop, tablet and mobile while maintaining consistency with the Aptean.com design system and the default page. The role covers visual asset...
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