Run your business with software built for your industry. Aptean delivers AI-enhanced solutions for food, manufacturing, retail, logistics and more. Backed by Insight.
About the role
Aptean is seeking a strategic and data-driven SEO Specialist to join our global Digital Marketing team. In this role, you will manage organic search (traditional and AI) across our English-language portfolio websites, including Logility, Merlin Business Software and SSG Insight. You will turn keyword, competitor and content gap analysis into clear direction for our content team. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Overview
Aptean is seeking a strategic and data-driven SEO Specialist to join our global Digital Marketing team. In this role, you will manage organic search (traditional and AI) across our English-language portfolio websites, including Logility, Merlin Business Software and SSG Insight. You will turn keyword, competitor and content gap analysis into clear direction for our content team. You will be part of our global SEO team, reporting directly to the SEO Lead, with responsibility for restoring organic growth across our English-language sites. This position is ideal for someone who enjoys both the analysis and the strategy behind SEO.
Key Responsibilities
SEO Planning: Set organic search priorities for each English-language site, in line with our wider SEO strategy and business goals.
Keyword and Competitor Research: Carry out keyword research, competitor analysis and content gap analysis across the portfolio.
Content Direction: Turn research into content briefs and plans for the SEO Writer, and review and optimise the output.
On-Page Optimisation: Optimise titles, meta descriptions, headings, internal linking and existing content.
Content Refresh: Identify outdated or...
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