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About the role
Build positioning, value propositions, and differentiated messaging for the full buying committee, from practitioners and business creators to administrators and IT stakeholders, and hold a high quality bar on what the team ships Develop deep insight into customers, segments, and target accounts, and use research, usage data, and buying signals to guide GTM plans and the roadmap Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Revenue and GTM plan. Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in
More about this role
We are seeking a Senior Product Marketing Manager to join our Product Marketing team. This role owns the go-to-market (GTM) strategy for one or more products within the Articulate platform, including the GTM plan against revenue goals and the commercial model behind it.
You will shape messaging, pricing and packaging, use funnel data and AI systems to sharpen the plan, and build the launch foundations for execution. You will partner with product, marketing, sales, customer success, growth, ops, and ecosystem and reseller partners to shape the roadmap and carry recommendations to senior leaders. We are looking for someone who writes the playbook, builds the systems the team runs on, and is accountable for the plan that delivers a revenue goal.
- Revenue and GTM plan. Own the GTM plan against the revenue goal for your product(s). Work with Sales and Ops on targets, track progress against them, and decide what to scale, fix, pause or stop as results come in.
Commercial model. Shape the pricing, packaging, and monetization approach for your product(s). Make recommendations and carry them through to a decision with cross-functional partners.
Shared context and systems. Build and...
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