Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more.
About the role
The responsibilities and essential job functions include but are not limited to the following:
What they're looking for
- Strong understanding of brand marketing strategy and 360-degree marketing tactics
- In-depth knowledge of SEO best practices and performance marketing
- Experience leveraging CRM systems and first-party data for targeting and lifecycle marketing
- Strong analytical skills with the ability to interpret data and identify trends
- Strong problem-solving and critical thinking abilities
- Excellent cross-functional collaboration and stakeholder management skills
More about this role
The Digital Marketing Specialist plays a key role in driving growth for the ASUS brand across Consumer PC, Commercial PC, Gaming PC, and Desktop categories in the U.S. market. This position is responsible for executing and optimizing paid media campaigns, managing ASUS owned digital properties (excluding social platforms), supporting SEO initiatives, and leading the ASUS U.S. affiliate marketing program.
This role collaborates closely with cross-functional teams including product, sales, ecommerce, channel, accounting, and creative teams to support product launches, promotions, and integrated marketing initiatives. The ideal candidate has strong analytical skills, CRM and first-party data knowledge, and hands-on experience in digital media planning and performance marketing.
The responsibilities and essential job functions include but are not limited to the following:
- Drive growth of the ASUS Store eCommerce platform through paid and owned media planning, execution, and continuous optimization.
- Set up, manage, and optimize digital campaigns across platforms including Google, Facebook/Instagram, TikTok, LinkedIn, and other relevant channels.
- Support product launches, seasonal...
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