Driven by innovation & committed to quality, ASUS has a wide selection of best in class products. Find & buy a laptop, phone, router, monitor, motherboard & more.
About the role
This dedicated Go-to-Market (GTM) Associate Product Manager role supports the Gaming Peripherals category, including gaming keyboards, mice, and headsets. The position is responsible for executing go-to-market strategies, supporting product launches, conducting market and competitive analysis, and coordinating cross-functional initiatives that drive awareness, engagement, and sales performance. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Use Spreadsheets (Excel), Word Processing, Presentation Slides (PowerPoint, Canva, etc.), corporate email systems
- Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility
- Excellent written and verbal communication skills in English
- Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
- Passionate attitude for sales and marketing as an enabler for a company's growth
- A good understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate with the production team and influence the process
More about this role
This dedicated Go-to-Market (GTM) Associate Product Manager role supports the Gaming Peripherals category, including gaming keyboards, mice, and headsets. The position is responsible for executing go-to-market strategies, supporting product launches, conducting market and competitive analysis, and coordinating cross-functional initiatives that drive awareness, engagement, and sales performance. Working closely with Product Management, Marketing, Sales, PR, Media, and external partners, this role helps ensure successful product launches and ongoing category growth across North America. Responsibilities include product marketing execution, influencer and media engagement, product testing, e-tailer advertising strategy, and event support.
- Facilitate product strategy that supports brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability, preference and further convert to business results.
- Maintain deep, hands-on knowledge of gaming peripherals: keyboards, mice, and headsets, including features, specs, and competitive positioning.
- Partner with Product Management, Sales, PR, Media, KOL/Influencer, and Digital teams...
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