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About the role
The Senior B2B Digital Marketing Specialist will help grow ASUS Commercial business in the United States by planning, executing, and optimizing integrated B2B digital marketing programs. This role focuses on paid media, owned media, and digital demand generation initiatives for ASUS commercial products and solutions. The specialist will support awareness, consideration, lead generation, and conversion efforts while helping drive traffic and engagement across ASUS-owned properties, ASUS eShop, and partner channels.
What they're looking for
- Understanding of B2B buyer journeys, digital demand-generation principles, paid media execution, owned-media optimization, and lead-generation tactics
- Hands-on ability to execute and optimize campaigns across major search, social, programmatic, and commerce or retail-media platforms
- Ability to connect campaign strategy, audience, offer, creative, landing experience, and measurement into a cohesive plan
- Strong analytical skills and confidence in translating performance data into clear recommendations and next actions
- Understanding of website conversion optimization, SEO fundamentals, tagging, attribution concepts, and campaign reporting
- Excellent project management, prioritization, attention to detail, and budget management skills in a fast-paced environment
More about this role
The Senior B2B Digital Marketing Specialist will help grow ASUS Commercial business in the United States by planning, executing, and optimizing integrated B2B digital marketing programs. This role focuses on paid media, owned media, and digital demand generation initiatives for ASUS commercial products and solutions. The specialist will support awareness, consideration, lead generation, and conversion efforts while helping drive traffic and engagement across ASUS-owned properties, ASUS eShop, and partner channels.
- Plan, execute, and optimize full-funnel B2B digital marketing campaigns across paid media channels including Google, Microsoft Advertising, LinkedIn, Meta, programmatic display, video, and other business-focused platforms.
- Develop audience, channel, and full-funnel marketing strategies that drive awareness, consideration, lead generation, account engagement, remarketing, and eCommerce conversions while aligning campaign goals with business objectives.
- Manage and optimize owned digital touchpoints, including commercial websites, campaign landing pages, content publishing, conversion paths, and SEO recommendations to improve user experience and performance.
- Drive...
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