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About the role
The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the Consumer/Mainstream PC Category, including Vivobook and related mainstream products, through product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.
What they're looking for
- Advanced strategic thinking with the ability to connect consumer insight, business objectives, positioning, and execution
- Strong understanding of mainstream consumer behavior, audience segmentation, lifestyle trends, and technology purchase drivers
- Strong product positioning, messaging, storytelling, and value-proposition development skills
- Demonstrated ability to translate technical PC features into clear, relevant, and compelling consumer benefits
- Ability to identify consumer pain points and develop differentiated ideas that go beyond standard campaign tactics
- Excellent presentation and executive communication skills, with the ability to clearly articulate strategic recommendations and defend a point of view
More about this role
The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the Consumer/Mainstream PC Category, including Vivobook and related mainstream products, through product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.
The ideal candidate is an experienced and strategic product marketer with a strong understanding of mainstream consumer behavior, lifestyle trends, and technology purchase drivers. This person should be able to identify customer pain points and market opportunities, translate technical product features into differentiated consumer value propositions, and independently develop compelling go-to-market strategies that drive awareness, consideration, and business growth.
- Own and drive go-to-market strategies for the Consumer/Mainstream PC Category in alignment with business objectives, performance metrics, and ROI targets.
- Develop and lead compelling U.S. product launch plans from consumer insight and positioning through...
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