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About the role
The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the ROG Gaming Desktop/AiO Category, including product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.
What they're looking for
- Advanced strategic thinking with the ability to connect consumer insight, business objectives, positioning, and execution
- Strong understanding of gaming culture and the ability to communicate authentically with gamer audiences
- Strong product positioning, messaging, storytelling, and value-proposition development skills
- Demonstrated ability to translate technical PC or hardware features into clear and compelling consumer benefits
- Strong understanding of consumer behavior, audience segmentation, pain-point identification, and competitive differentiation
- Excellent presentation and executive communication skills, with the ability to clearly articulate strategic recommendations and defend a point of view
More about this role
The Senior Product Marketing Specialist will lead and execute product category marketing strategy for North America, aligning closely with Product Management and Sales priorities. This role focuses on driving go-to-market success for the ROG Gaming Desktop/AiO Category, including product launches, positioning and messaging, integrated campaigns, event support, sales activation, PR, and social media initiatives.
The ideal candidate is an experienced and strategic product marketer who understands gaming culture, consumer behavior, and the PC/gaming landscape. This person should be able to identify customer pain points and market opportunities, translate technical product features into differentiated consumer value propositions, and independently develop compelling go-to-market strategies that drive awareness, consideration, and business growth.
- Own and drive go-to-market strategies for the ROG Gaming Desktop/AiO Category in alignment with business objectives, performance metrics, and ROI targets.
- Develop and lead compelling U.S. product launch plans from consumer insight and positioning through execution, measurement, and post-launch optimization.
- Define target audiences,...
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