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Senior Account-Based Marketing Manager, Autodesk Flow (Media & Entertainment)

Autodesk · Denver, CO, USA · On-site

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About the role

Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. This is a dedicated ABM role for Flow, working hand in hand with the Flow sales organization. You will be their marketing counterpart: building the account clusters, programs and sales-facing materials that turn business priorities into engaged accounts and qualified pipeline.

What they're looking for

  • 8+ years in B2B marketing, account-based marketing, demand generation or customer marketing, with at least 5 years focused on account-based marketing
  • Experience as the dedicated ABM partner to a specific sales organization, including account co-planning, pipeline reviews and quarterly business reviews
  • Experience developing and executing 1:few or cluster-based ABM programs — not broad demand generation campaigns adapted to an account list
  • Experience owning account scoring and prioritization in collaboration with Sales
  • Experience with lead routing, funnel optimization and the handoff between marketing programs and seller follow-up
  • Hands-on proficiency with Salesforce and Marketo, or directly comparable CRM and marketing automation platforms — able to build, track and report on your own programs independently
More about this role

26WD101306

Autodesk Flow is the connected platform behind how film and television get made — from the moment footage is captured on set, through review and approval, to final delivery. This is a dedicated ABM role for Flow, working hand in hand with the Flow sales organization. You will be their marketing counterpart: building the account clusters, programs and sales-facing materials that turn business priorities into engaged accounts and qualified pipeline.

You will shape how the account-based motion works here — how accounts are scored and clustered, how programs are built around sales priorities, and how we measure what they produced. You will work in close partnership with a Field Marketing Manager, the wider Media & Entertainment marketing organization, and our central content team.

  • Act as the dedicated ABM partner to the Flow sales organization, building programs around their account priorities and revenue targets
  • Run a recurring planning cadence with Sales — account co-planning, pipeline reviews and quarterly business reviews — reviewing engagement, buying signals and next best actions
  • Own lead routing and funnel optimization for Flow, making sure the handoff from...

Read the full posting on Autodesk's site ↗

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