Startups

Senior Marketing Campaign Manager

AvidXchange · Charlotte, North Carolina, United States · On-site

← All jobs
About AvidXchange

Accounts payable automation software that helps mid-market businesses streamline invoices, reduce manual work, and improve accuracy. Backed by QED Investors.

About the role

The Campaign Manager, Existing Marketing will own the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange's existing customer base to drive upsell and expansion revenue. This role sits at the intersection of marketing and sales, partnering tightly with Account Management and Customer Success to identify, engage, and grow key accounts. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • ABM Experience : 3+ years of hands-on account-based marketing experience, with demonstrated results driving pipeline or revenue within an existing customer or expansion marketing context
  • Proven track record managing integrated, multi-channel B2B marketing campaigns end-to-end in a fast-paced, high-growth environment
  • Strategic understanding of marketing automation platforms (Marketo/HubSpot), lead/account scoring, and full-funnel analytics (MQL, SQL, pipeline, revenue)
  • Proficient in Salesforce for reporting, campaign tracking, and pipeline visibility
  • Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously, experience with tools like Monday.com or Workfront
  • Excellent written and verbal communication skills — able to present strategy and results clearly to senior leadership
More about this role

Job Overview

The Campaign Manager, Existing Marketing will own the strategy and execution of integrated, account-based marketing (ABM) campaigns targeting AvidXchange's existing customer base to drive upsell and expansion revenue. This role sits at the intersection of marketing and sales, partnering tightly with Account Management and Customer Success to identify, engage, and grow key accounts. The ideal candidate is a high-energy, results-driven marketer who thrives in a fast-paced, high-growth environment and excels at building scalable programs that turn customer relationships into revenue.

  • ABM Strategy and Execution: Design and lead account-based marketing programs targeting existing customers for upsell and expansion opportunities. Build tiered ABM strategies (1:1, 1:few, 1:many) tailored to account size, segment, and product adoption stage. Develop personalized, multi-touch campaign experiences that move accounts through the expansion funnel.
  • Customer Upsell Campaign Management: Develop, execute, and optimize integrated campaigns across email, direct mail, digital, webinars, events, and nurture programs designed to drive upsell and cross-sell within the existing customer...

Read the full posting on AvidXchange's site ↗

Marketing

Build your edge while you search

Free tools for founders and investors, plus VC Unfiltered, our take on startups, venture and the people who build them.