Base brings affordable, reliable energy and whole-home backup to homes across Texas — fixed low rates and battery backup that kicks in automatically. Backed by Lightspeed and a16z.
About the role
We’re looking for a Brand Strategy Lead to own the Base brand as we grow into the country’s most beloved energy company. Base started by serving early adopters in Texas. Now we’re bringing reliable, affordable home backup to households who have never heard of us. That takes a brand built on a deep understanding of our members, and it takes campaigns that turn that understanding into growth. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today���s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
We’re looking for a Brand Strategy Lead to own the Base brand as we grow into the country’s most beloved energy company.
Base started by serving early adopters in Texas. Now we’re bringing reliable, affordable home backup to households who have never heard of us. That takes a brand built on a deep understanding of our members, and it takes campaigns that turn that understanding into growth.
You will be the owner of brand strategy at Base. You’ll build the research systems that make you the voice of the member. You’ll write the positioning that every touchpoint is built on, and you’ll lead the brand campaigns that introduce Base to new markets. You’ll work closely with design, growth, sales, and leadership. You’ll get the strategy right, and you’ll make sure the work ships.
This role is for a strategist who...
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