Base brings affordable, reliable energy and whole-home backup to homes across Texas — fixed low rates and battery backup that kicks in automatically. Backed by Lightspeed and a16z.
About the role
This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content. Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale. Found on 1752vc Careers, the job board for startup and VC roles.
More about this role
Base is America’s next-generation power company. We’re rebuilding the foundation of modern civilization–electricity–by deploying a vast network of distributed batteries that is transforming today’s fragile, centralized grid into a resilient and abundant system. We are engineers, operators, and creatives solving some of the most complex, interdisciplinary challenges of our time.
This isn't a traditional CRM or lifecycle role. You’ll build the engine that turns leads into Base members: customer segmentation, automations, and content.
Most of your time will go to building communication infrastructure and experimentation in our CRM, combined with writing excellent, high-converting content that builds a system that educates, nurtures, and converts members at scale.
If you love testing, data, segmentation, and building something category-defining from the ground up, this role is for you.
CRM & Lifecycle Architecture
Own our CRM platform end to end: build and manage workflows, automations, segmentation, lead scoring, and data hygiene
Design, build, and optimize multi-step lifecycle journeys across email, SMS, and in-app touchpoints, tailored to different audience segments
Build reporting...
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