Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. Backed by Bessemer and Menlo.
About the role
Betterment is entering its next phase of growth, and we’re looking for a Director of Brand Design to raise the ambition and craft of our brand everywhere it shows up. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of brand/design experience, including experience leading or managing designers
- A strong, well-defined point of view on brand design systems, with experience evolving an identity system over time rather than just applying one
- Proven ability to translate business strategy, objectives, and growth goals into a clear creative point of view and compelling work, while shaping creative briefs and providing direction before execution begins
- Experience managing and developing designers at varying levels of seniority, including supporting both craft-focused and people-leadership growth paths
- A strong track record of partnering cross-functionally with copy and brand voice, marketing, operations, and external agencies to keep creative work on-brand and on schedule
- Excellent presentation and communication skills, with the ability to represent your team’s work and decisions to senior and executive stakeholders
More about this role
Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).
Betterment is entering its next phase of growth, and we’re looking for a Director of Brand Design to raise the ambition and craft of our brand everywhere it shows up.
This role is for someone who obsesses over the kerning in a web nav as much as over the motion piece that moves people. You have exceptional taste, a sense of curiosity to learn new things, and a strong point of view. You’ll be the brand’s primary design voice and the final word on our brand design system, knowing when to hold the line and when to evolve. You will make the brand feel like one brand across advertising, web, motion and sales collateral, for both our Retail and B2B...
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