Backed by 500 Global.
About the role
We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the test roadmap. Your programs will turn prospects into merchants, get new merchants set up and transacting quickly, and give established merchants what they need to grow. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Minimum 5 years experience owning B2B lifecycle, email or CRM marketing, ideally for global, sales-led products serving businesses of all sizes
- Experience measuring lifecycle impact on attributed, influenced and incremental revenue, retention and merchant engagement, and presenting results to leadership
- Hands-on Marketo experience building emails, nurture programs, dynamic content and audience segments
- Working knowledge of Figma or similar software for designing and building email creative
- Experience designing, running and measuring lifecycle growth and testing strategies
- AI fluency, with a track record of using AI tools to scale marketing programs
More about this role
It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
We’re looking for a Lifecycle Marketing Manager to shape how businesses experience Afterpay and Cash App, from their first touch with us to becoming long-term partners. You’ll build and own our global B2B lifecycle and email strategy, including the plan, the personalized journeys and the...
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