Bluefish is the AI marketing platform of choice for the Fortune 500. Gain visibility and control over your brand. Backed by NEA.
About the role
Bluefish is hiring a Growth Marketing Lead to build and own our demand generation engine and marketing tech stack. You'll lead the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue across our marketing efforts. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8- 10+ years of experience in growth, demand generation, marketing operations, or digital marketing in a B2B environment at a high-growth startup
- 5+ years of h ands-on HubSpot experience (required) including marketing automation, workflows, reporting
- Proven ability to measure and report on marketing performance across channels, with experience in attribution, forecasting, and ROI analysis
- Strong grasp of campaign analytics, A/B testing, and conversion optimization
- Experience implementing and optimizing campaigns across owned and paid channels
- Working knowledge of SEO best practices and familiarity with the evolving GEO landscape (AI search visibility)
More about this role
Bluefish is hiring a Growth Marketing Lead to build and own our demand generation engine and marketing tech stack. You'll lead the strategy, execution, and optimization of multi-channel campaigns that drive pipeline and revenue across our marketing efforts.
This role sits at the intersection of creative campaign thinking and marketing operations rigor. You're someone who loves building programs from scratch, geeks out over funnel data, and knows how to work cross-functionally to get things done. You'll have direct ownership of our marketing tech stack and campaign programs across email, paid media, SEO , AEO , ABM, and more.
Most importantly, you’ll own how we measure success — building attribution models, forecasts, and dashboards that help the team make smarter decisions about where to invest.
- Own end-to-end campaign planning and execution — from strategy and timelines to asset coordination and deployment across email, paid, social, web, and events
- Build and manage marketing automation workflows, lead nurture programs, and lifecycle campaigns in HubSpot
- Define, track, and report on core performance metrics including MQLs, CPL, pipeline contribution, and ROI and use those...
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