AI Takeoff and Estimate Software. Backed by Pear VC.
About the role
Marketing at Bobyard has active channels and strong early traction, but it currently lacks a single owner to convert demand into a unified customer lifecycle. As Lifecycle Marketing Manager, you will establish the playbooks, campaign architectures, and nurture flows that turn early interest into long-term ARR. Driving end-to-end strategy, execution, and conversion targets, you will map user journeys and deploy targeted programs across email, in-app touchpoints, and educational collateral.
What they're looking for
- 4+ years of experience managing outbound lifecycle marketing with revenue metrics you personally owned and can talk through in detail
- Proven ability architecting and scaling lifecycle initiatives from strategy through rollout
- Hands-on fluency in marketing automation platforms (HubSpot) spanning nurture logic, QA, and dynamic content
- Data-driven mindset using cohort tracking, funnel diagnostics, and A/B testing to measure incremental revenue impact over vanity engagement
- Experienced quarterbacking cross-functional efforts alongside Product, Engineering, Sales, and RevOps to keep execution aligned
More about this role
About Bobyard Construction is a $10 trillion industry still running on manual work. Contractors measure and count materials off drawings by hand — it takes forever, and it caps how many jobs they can bid. Bobyard uses AI to automate takeoffs and estimates, cutting takeoff time by 50–90% and letting contractors send more bids. We're Series A, backed by 8VC, Primary, and Pear, and growing uncomfortably fast.
Marketing at Bobyard has active channels and strong early traction, but it currently lacks a single owner to convert demand into a unified customer lifecycle. As Lifecycle Marketing Manager, you will establish the playbooks, campaign architectures, and nurture flows that turn early interest into long-term ARR. Driving end-to-end strategy, execution, and conversion targets, you will map user journeys and deploy targeted programs across email, in-app touchpoints, and educational collateral. Success requires deep analytical instincts, seamless cross-functional orchestration, and a hands-on approach to continuous performance tracking.
Own end-to-end lifecycle strategy and execution spanning lead conversion, user activation, retention, win-backs, and account expansion
Track funnel...
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