Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends. Backed by Accel and Bessemer.
About the role
Lead the development and execution of marketing strategy and integrated go-to-market plans Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
- Bachelor's degree, MBA or Master's is a plus
- A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results
- Strong leadership experience overseeing channel leads and guiding overarching strategy
- Experience in marketing and/or media with deep expertise and understanding of the US market
- Creative problem-solving skills and a solutions-oriented mindset
More about this role
We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 6 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period. This role leads a team of 4 direct reports across the US Integrated Marketing function.
You'll be a key voice in translating business objectives into cohesive, integrated marketing strategies, partnering closely with creative, comms, media and product marketing teams. You'll work cross-functionally and ensure seamless execution of integrated campaigns that scale Bumble's brand across the United States. Your ultimate goal will be to drive brand favorability in the US by designing campaigns based on market needs and performance trends, and identifying opportunities to build and scale our brand while maintaining continuity and momentum across ongoing initiatives during the transition.
Lead the development and execution...
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