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Associate Director, US Integrated Marketing (Interim)

Bumble · US NY New York · Remote

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About Bumble

Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends. Backed by Accel and Bessemer.

About the role

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period.

What they're looking for

  • Bachelor's degree, MBA or Master's is a plus
  • 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
  • A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results
  • Strong leadership experience overseeing channel leads and guiding overarching strategy
  • Experience in marketing and/or media with deep expertise and understanding of the US market
  • Creative problem-solving skills and a solutions-oriented mindset
More about this role

We're looking for a strategic and dynamic Interim Associate Director of US Integrated Marketing to join our team on a fixed-term basis, covering a maternity leave for a period of 8 months. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US throughout the coverage period. This role leads a team of 4 direct reports across the US Integrated Marketing function.

You'll be a key voice in translating business objectives into cohesive, integrated marketing strategies, partnering closely with creative, comms, media and product marketing teams. You'll work cross-functionally and ensure seamless execution of integrated campaigns that scale Bumble's brand across the United States. Your ultimate goal will be to drive brand favorability in the US by designing campaigns based on market needs and performance trends, and identifying opportunities to build and scale our brand while maintaining continuity and momentum across ongoing initiatives during the transition.

WHAT YOU WILL DO

Lead the...

Read the full posting on Bumble's site ↗

Marketing & Brand

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