Bumble is a social network that allows you to feel empowered while making connections, whether you're dating or looking for friends. Backed by Accel and Bessemer.
About the role
The Director of Culture Marketing will be responsible for identifying, interpreting, and activating cultural insights that drive brand relevance and business impact. Part strategist, part trend forecaster, and part operator, this person will translate what is happening in culture into actionable recommendations, marketing programs, content, and product opportunities.
What they're looking for
- Has a deep and intuitive understanding of Gen Z culture
- Is able to combine deep cultural intuition with strategic business thinking
- Is naturally curious and deeply immersed in digital culture
- Has strong instincts for what feels relevant, authentic, and influential
- Is equally comfortable advising executives and collaborating with creative teams
- Can translate observations into actionable business recommendations
More about this role
Bumble's ability to win with the next generation of daters depends on our ability to be culturally relevant, not just participating in culture, but anticipating it, and translating those insights into meaningful business decisions.
We are seeking a Director of Culture Marketing to help Bumble become one of the most culturally connected brands for Gen Z. This person will serve as our internal authority on emerging culture, trends, behaviors, creators, communities, and conversations that matter to Gen Z. They will help ensure that our brand, product, partnerships, content, and experiences feel current, relevant, and ahead of where culture is going.
The role’s primary responsibility is not simply identifying trends, but transforming cultural insights into actionable strategies and marketing plans and execution that influence brand, marketing, partnerships, product innovation and audience growth.
This is a highly strategic and highly influential role that will partner closely with Marketing, Product, Communications, Partnerships, Brand, and Executive Leadership to ensure Bumble remains relevant, differentiated and ahead of cultural change.
The Director of Culture Marketing will be...
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