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Principal Brand Design Lead I

Cambridge Mobile Telematics · Cambridge, MA · On-site

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About Cambridge Mobile Telematics

Cambridge Mobile Telematics is the world’s largest telematics service provider. Our mission is to make the world’s roads and drivers safer. Backed by General Catalyst and SoftBank VF.

About the role

Most brand roles ask you to protect something that already exists. This one asks you to build it. CMT is the world's largest telematics and AI company for safer mobility, and as the company evolves into CMT.AI, the brand needs an owner: someone who can define the standards, build them as a living Figma system, get every team in the company using it, and connect it to AI tools so a small team can produce at the scale of a much larger one. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Bachelor's degree or equivalent years of experience and/or certification in graphic design, creative arts, or a related field
  • 7+ years of relevant experience in brand and visual design, including at least one full brand system build or refresh rolled out across an organization
  • Deep Figma fluency: variables, component architecture, auto layout, libraries, plugins, and the API, able to build a design system from scratch and keep it clean under heavy use
  • Hands-on experience using generative AI in a production design workflow, with a clear point of view on where it belongs, where it does not, and how to keep output on-brand
  • Strong knowledge of Adobe Creative Cloud, specifically Illustrator, Photoshop, and InDesign, After Effects a plus
  • Excellent typography, layout, and systems-thinking skills, with the ability to distill complex technical ideas into simple and effective designs
More about this role

Most brand roles ask you to protect something that already exists. This one asks you to build it. CMT is the world's largest telematics and AI company for safer mobility, and as the company evolves into CMT.AI, the brand needs an owner: someone who can define the standards, build them as a living Figma system, get every team in the company using it, and connect it to AI tools so a small team can produce at the scale of a much larger one.

If you've built a design system from scratch, if you're the person who fixes the component library instead of working around it, if you've already started using AI in real production work and have a point of view about it, and if you want wide latitude and a high bar rather than a manager telling you what to make, we'd like to see your portfolio.

Here's what the role looks like day to day.

  • Own CMT's brand identity and its evolution into CMT.AI across all touchpoints: product UI, website, sales and marketing materials, events, social, and customer, partner, and investor communications
  • Build and maintain CMT's brand standards as a complete Figma system: variables and tokens for color, type, spacing, and motion; component libraries for logos,...

Read the full posting on Cambridge Mobile Telematics's site ↗

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