Canopy is a cloud-based accounting practice management software with CRM, document management, a client portal app, workflow, payments, time and billing. Backed by NEA.
About the role
The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear, defensible story about what advertising is doing for the business.
What they're looking for
- Bachelor’s degree in Marketing, Business, or a related field
- 4+ years of hands-on paid media experience with a heavy emphasis on paid social — Meta, LinkedIn, Reddit, or similar — in B2B or B2C. Google Ads experience is a plus
- A track record of driving measurable business results, not just clicks and leads. You can point to pipeline and revenue you helped create
- Deep, in-platform expertise: campaign architecture, bidding strategies, conversion tracking, pixels and CAPI, and platform reporting
- Proven ability to build and manage audiences, including matched, custom, and lookalike audiences, ABM target lists, and suppression lists
- Strong analytical skills, with comfort moving between ad platform data, CRM data (HubSpot and Salesforce), and spreadsheets to answer attribution questions from multiple angles
More about this role
Canopy is a fast-growing SaaS company in Draper, Utah building simple, efficient software for accounting firms. We are looking to revolutionize the accounting space with modern, user-friendly software for a neglected industry.
We aim to help our clients unlock the firm they’ve always wanted with our Practice Management Suite. We place a strong emphasis on delighting our customers, spotting and solving problems, and being good people along the way. And we just secured $70M in Series C funding to help us fulfill that mission.
Click here to see why our clients (and investors) love Canopy.
Interested in learning more about Canopy & the industry? Check out our blog here where you can find great information on our product features, industry news, practice management, and more!
The Demand Generation Manager - Paid Social at Canopy will own our paid social program end to end — building audiences, launching and testing campaigns, managing creative, and reporting on the pipeline and net new revenue that spend produces. The ideal candidate is a hands-on paid media operator who is equally comfortable inside Meta, LinkedIn, and Reddit ads managers and inside the CRM, and who can tell a clear,...
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