Startups · AI

Lifecycle Marketing Lead

Captions · Union Square, New York City · On-site

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About Captions

Captions is an AI video generator and editor that makes it easy to go from idea to ready-to-share content. Get great videos every time, no matter your skillset. Backed by Sequoia and a16z.

About the role

We’re looking for a Lifecycle Marketing Lead to own the end-to-end customer journey across Captions’ products. In this role, you’ll build and scale lifecycle programs that drive onboarding, conversion, retention, and winback across iOS, Android, and web. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Minimum of 7+ years of experience in lifecycle, CRM, or retention marketing at a software company or high-growth subscription business
  • Proven track record of building lifecycle programs from early foundations, not just optimizing mature systems
  • Expert-level proficiency in Iterable (required), including building complex journeys and running experiments
  • Experience across the full lifecycle with a strong understanding of subscription metrics and how lifecycle programs move them
  • Strong mobile experience driving engagement across iOS and Android, with comfort owning cross-channel strategies
  • Highly analytical and experimental mindset, with experience designing structured tests and measuring incrementality
More about this role

Mirage is an AI video company focused on making creation dramatically easier. Our team tackles some of the hardest creative and technical challenges in generative media.

We get to rethink how people collaborate with AI that can actually do creative work with them—defining entirely new interaction paradigms for AI-native video tools. We make that possible by building multimodal agents that turn creative direction into edits, rendering engines that composite multiple layers of video and graphics, and generative video models trained from the ground up that create new media when needed.

All of this comes together in Captions, our creative workspace for generating, editing, and designing video. The technology behind Captions is now available more broadly: Tesseract gives any AI agent native video-editing capabilities, while developers can integrate our models into their own products through APIs.

Explore our work

Captions — Our flagship creative workspace

Tesseract — Our professional video engine for AI agents

Research — The foundation models we build in-house

Updates — The latest from Mirage

TechCrunch , Forbes , Fast Company — Press

Our Investors

We’re very fortunate to have some the...

Read the full posting on Captions's site ↗

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