Startups

Director, Product Marketing

Cardless · San Francisco · On-site

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About Cardless

Build credit into your product experience. Run it end to end with modular APIs, pre-built components, analytics, and full-service infrastructure. Backed by Pear VC.

About the role

Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets — and the distance between what the market thinks of Cardless and what we actually do is where growth either accelerates or stalls. This role exists to close that gap. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 5–8+ years in product marketing, with real ownership of positioning and messaging at a B2B or B2B2C company. Fintech, payments, or card issuing experience is a strong plus
  • A track record of owning both a company website and the sales collateral built from the same narrative — not just one or the other
  • Strong writer who can translate a complex financial/technical product into a clear story for enterprise buyers, and a separate but consistent story for consumer-facing card marketing
  • A builder, not just a strategist — this is a hands-on IC role at a company with no existing PMM function. You'll write the deck yourself, not just brief someone to
  • Experience working directly and iteratively with sales/partnerships teams — collateral gets built and rebuilt based on what happens in real deals
  • Comfortable directing outside design/creative resources to get production-quality output without needing to be the one designing
More about this role

Cardless is building the infrastructure for the world's best companies to design, build, and launch financial products. Companies like Coinbase and Bilt use Cardless to create credit cards that feel entirely their own. In an industry where branded financial products usually mean shared logos and shared control, Cardless is built to disappear. Our APIs and components shape the journey from the first application to every purchase, reward, and moment of support that follows, while we handle lending, compliance, and operations behind the scenes.

In September 2025, we raised a $60 million Series C led by Spark Capital, bringing our total funding to $170 million. The team is over 70 people and scaling toward profitability by year-end 2026.

We're looking for kind, humble people with high standards and low egos. We take the work seriously without taking ourselves too seriously. We see what could be improved, make it so, and leave every product, system, and team better than we found it.

Cardless operates at the intersection of financial infrastructure, brand partnerships, and capital markets — and the distance between what the market thinks of Cardless and what we actually do is where...

Read the full posting on Cardless's site ↗

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