Carta’s ERP for private capital combines software and services to deliver connected clarity and control across equity, fund, and portfolio management. Backed by Lightspeed and a16z.
About the role
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Product Marketing Manager focused on audience insights, campaigns & content, you'll work to: Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 6+ years of hands-on product marketing and GTM experience, with a focus on enterprise SaaS
- Deep expertise building and maintaining buyer personas from primary and secondary research including call data, customer interviews, win/loss analysis, and market research
- Strong full-funnel messaging experience: you can develop a value proposition and follow it all the way through to the campaign brief, the email subject line, and the event talking point
- Proven track record executing integrated outbound campaigns — ABM, demand gen, email programs, events — for enterprise buying committees
- A content systems mindset: you build governance, templates, and tooling standards that make high-quality output repeatable and scalable
- Analytics orientation: you track what's working, build the reporting to prove it, and make data-driven decisions about where to invest next
More about this role
Carta is the connected platform and AI-native ecosystem for private capital. Built to replace fragmented tools with a single system of record, Carta brings together the software, services, and legal infrastructure that founders use to manage equity, fund managers use to run administration and reporting, and legal teams use to close transactions. Trusted by 55,000 companies and 1.8M+ equity holders in 160+ countries, and 10,000 funds and SPVs representing $250B+ in assets under management, Carta is transforming how private capital operates. Recognized by Fortune, Forbes, Fast Company, Inc. and Great Places to Work.
For more information about our offices and culture, check out our Carta careers page .
At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Product Marketing Manager focused on audience insights, campaigns & content, you'll work to:
- Own audience intelligence for Carta's PE and VC buyers: Build and maintain data-driven buyer personas grounded in real prospect conversations, call data, win/loss analysis, and market...
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