ABA and Multidisciplinary Software Solutions for Autism & IDD Care. End-to-end software that supports the efficient delivery of care. Backed by Insight.
About the role
We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of B2B marketing experience, including significant experience leading demand generation at a SaaS or B2B technology company, healthcare, health IT, or behavioral health experience preferred
- Track record of owning and delivering a pipeline or marketing-sourced revenue number
- Experience in private equity or venture-backed companies during periods of growth and change
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field, MBA a plus
- Hands-on expertise with marketing automation (we use Pardot) and CRM, including lead scoring, routing, and attribution
- Strong analytical skills: comfortable with CAC, payback, and conversion by stage and source, and able to build models and dashboards yourself
More about this role
CentralReach is a leading provider of autism and IDD care software for Applied Behavior Analysis (ABA), multidisciplinary therapy, and special education. Trusted by more than 200,000 users, we enable therapy providers, educators, and employers to scale the way they deliver ABA and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a Sr. Director, Demand Generation & Marketing Operations to own the pipeline engine behind CentralReach's growth. This is a player-coach role: you will set the demand strategy, carry a pipeline target, and stay hands-on, while leading a team of four, with the opportunity to grow it, alongside our agency and vendor partners. The ideal candidate is a self-starter who prioritizes well, adapts quickly as priorities change, and can move from building a campaign to presenting performance to executive leadership. This role reports directly to the CMO.
- Deliver the pipeline number
Own the marketing-sourced and influenced pipeline target, set jointly with the CMO and Sales leadership, and the plan to hit (or exceed it!) it. Partner with Sales to turn that pipeline into...
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