Backed by Bessemer.
About the role
Audience research, ideal customer profile definition and go-to-market strategy. Naming, positioning and messaging for existing and future products and features.
What they're looking for
- Equity Options
- Unlimited PTO and 12 Paid Holidays
- Gym, Laundry and Work-from-home/Commuter stipend
- Parental leave – Up to 14 weeks fully paid for new parents
- Health benefits, including medical, dental, vision, mental health support, parental leave, life and AD&D insurance, and disability
More about this role
Over the past few years, Cents has evolved from a single product / single audience company to an ever-growing product suite that serves multiple types of operators. To support the company’s future plans, we are looking to hire our first senior Product Marketer. If you join us you’ll partner with the VP of Marketing to adapt and/or build product marketing specific systems and processes all while taking the lead at key strategic initiatives within the company.
Audience research, ideal customer profile definition and go-to-market strategy.
Naming, positioning and messaging for existing and future products and features.
Launch and release process in collaboration with the product team
Sales & customer success enablement in partnership with others in the marketing team
Competitive intelligence
5+ years in B2B product marketing, at least 2 of them in software sold to SMBs
You have experience taking a product from thesis to launch.
You’ve worked closely with sales and customer success teams.
You’re comfortable with leading multiple work streams in parallel.
You’re able to write and build your own materials
You don't need to know anything about the laundry business. Seriously. We'll teach...
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