Backed by SoftBank VF, ICONIQ and Menlo.
About the role
We are hiring a Sr. Data Scientist, Organic Growth to help us understand how our investment in search, app store, and content surfaces drives member acquisition and long-term value. Unlike paid channels, organic growth compounds over time, is mediated by ranking algorithms we don't control, and carries no click-level cost signal — requiring a distinct measurement lens that accounts for paid–organic cannibalization, branded vs.
What they're looking for
- 5+ years of experience in organic growth channels (SEO, ASO, content) and in marketing, growth, or product analytics. Experience in FinTech preferred
- Forecasting experience for a marketing or growth channel: building models that project forward-looking performance and communicating forecast uncertainty and scenario sensitivity to cross-functional stakeholders
- Strong experience designing and evaluating incrementality tests: SEO split tests, app store listing experiments, geo experiments, and paid holdouts
- Working knowledge of causal inference methods including experiment design, holdout analysis, and techniques for separating incremental organic demand from cannibalized paid or brand-driven demand
- Advanced SQL skills and proficiency in Python or R for analysis and modeling
- Experience working with organic platform data sources (Google Search Console, App Store Connect, Google Play Console, third-party rank tracking or crawl tools)
More about this role
We are hiring a Sr. Data Scientist, Organic Growth to help us understand how our investment in search, app store, and content surfaces drives member acquisition and long-term value. Unlike paid channels, organic growth compounds over time, is mediated by ranking algorithms we don't control, and carries no click-level cost signal — requiring a distinct measurement lens that accounts for paid–organic cannibalization, branded vs. non-branded intent, lagged and compounding returns, and the self-selected high intent of organic traffic.
As our Sr. Data Scientist, Organic Growth, you will partner closely with the Organic Growth team to measure, optimize, and scale investment across SEO, ASO, and content. You will bring expertise in opportunity sizing, operational planning, and channel forecasting, helping the team plan confidently and allocate resources — content production, technical engineering work, and app store optimization — effectively. You will bring rigor to how we evaluate incrementality, attribution, and efficiency, moving us to a defensible view of what our organic investment actually delivers.
The base salary offered for this role and level of experience will begin at...
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