Backed by SoftBank VF, ICONIQ and Menlo.
About the role
We’re hiring a Senior Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team and shape how Chime engages, retains, and grows members throughout their lifecycle. You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS, connecting member experiences to outcomes such as primacy, retention, product attach, ARPAM, and LTV.
What they're looking for
- 6–8+ years of experience in lifecycle, integrated, or retention marketing, including leading complex, cross-functional programs that delivered measurable results
- Strong data fluency and experience using analytics and AI-enabled tools such as Hex, Looker, or Statsig to answer questions, develop strategy, and recognize when further investigation is needed
- Experience incorporating AI and automation into your day-to-day work, along with a clear point of view on how lifecycle marketing is evolving
- Strong strategic judgment across member journeys, segmentation, targeting, channel orchestration, and testing
- The ability to lead cross-functional conversations, influence senior partners, navigate ambiguity, operate independently, and recognize when escalation is appropriate
- Deep member obsession and the judgment to balance member experience with business needs in high-stakes decisions
More about this role
We’re hiring a Senior Lifecycle Marketing Manager to join our Lifecycle & CRM Marketing team and shape how Chime engages, retains, and grows members throughout their lifecycle. You’ll own the strategy behind complex, high-impact programs across email, push, in-app, and SMS, connecting member experiences to outcomes such as primacy, retention, product attach, ARPAM, and LTV. You’ll operate with a high degree of independence, lead through ambiguity, and know when to escalate while influencing decisions across Product, Growth, Product Marketing, Creative, Data Science, and Analytics. You’ll also help the Lifecycle team develop stronger ways of working and contribute to lifecycle innovation through data, AI, automation, and personalized cross-channel journeys.
The base salary offered for this role and level of experience will begin at $150,000 and up to $208,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
Own the lifecycle strategy for a complex, high-impact area of the business, setting a clear direction tied to member and...
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