ClassDojo connects K-12 teachers with families. Free classroom communication, behavior tracking, and student portfolios. Used in 95% of US schools. Backed by General Catalyst, Y Combinator and Felicis.
About the role
As Growth Marketing Lead, you’ll own how ClassDojo reaches new families beyond our existing network. For two exciting consumer products: Dojo Sparks, and Dojo Islands. Both products have grown fast, with Islands reaching millions of kids every month. You’ll set the strategy and personally execute on high-leverage acquisition experiments—building, testing, and scaling channels that drive net-new paid users for our consumer products. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- You’ve built or scaled influencer- or creator-led growth programs
- You’ve worked on consumer subscription or paid consumer products
- You’ve operated in early-stage or fast-scaling environments as a builder or first marketing hire
- You’re excited about using AI and new tools to move faster and experiment more effectively
- You care deeply about product quality and long-term, sustainable growth—not just short-term wins
More about this role
ClassDojo's goal is to give every child on Earth an education they love.
We started by building a powerful network for communication. ClassDojo’s flagship app is the #1 communication app connecting K-12 teachers, children, and families globally. Teachers use it to share what’s happening throughout the day through photos, videos, and messages that make parents feel like they’re there. It’s actively used in over 95% of US schools, reaching over 45 million children in 180 countries, with a team of just around 200 people [1]. We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
As Growth Marketing Lead, you’ll own how ClassDojo reaches new families...
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