CoderPad is the easiest to use online technical interview software that is making hiring faster, easier, and more fair. Backed by Summit Partners.
About the role
As CoderPad's first customer marketer , you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize
- Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales, including cross-sell and upsell plays, targeted nurtures, and sales-ready offers
- Partner with Campaigns to adapt our major campaigns and launches for customer audiences, so existing customers hear the right story at the right moment
- Give Expansion Sales the timing, messaging, and assets to act on signals from your programs
- Localize expansion and lifecycle programs for EMEA customers, adapting messaging, timing, channels, and events to the region (about 15% of your effort)
- Build lifecycle programs that support CS in getting customers to value: onboarding and feature-adoption email, customer webinars, and launch communications
More about this role
CoderPad's mission is to surface a person's skills in order to form badass teams that create impactful companies.
As CoderPad's first customer marketer , you'll own the customer marketing plan and execute it hands-on. Your job is to turn our installed base into a predictable source of expansion pipeline and a deep bench of customer advocates.
You'll work across our whole book of mid-market and enterprise sized customers, from self-serve customers ready to move up to Enterprise Plans to large accounts with room to grow, using scaled, one-to-many programs and opportunity to build 1:few programs as we scale. You'll partner with Expansion Sales, Customer Success, Product Marketing, Campaigns and Demand Gen. This is a builder-and-doer role: you'll set the strategy and then build, launch, and measure your programs with the support of the team.
This role is required to work East Coast Hours.
You'll report to the VP of Marketing.
- Own the self-serve-to-Enterprise upgrade marketing motion. Take our current pilot and scale what works into an always-on program while continuing to optimize.
- Build one-to-many expansion programs for Enterprise customers in partnership with Expansion Sales,...
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