Vulnerability response at the speed of AI. Cogent. Backed by Greylock.
About the role
Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.
What they're looking for
- 10+ years in B2B demand generation, growth, or integrated revenue marketing, ideally in enterprise cybersecurity, infrastructure, or technical SaaS
- Experience owning pipeline creation targets, budget, source mix, and funnel conversion in partnership with Sales and Finance
- Proven ability to build a demand generation function, not just run campaigns
- AI-native marketer who uses agents and automation to increase speed and quality across account research, personalization, campaign production, nurture, reporting, and experimentation
- Strong command of field and channel program execution, sales development partnership, ABM, digital, content, webinars, partner programs, customer marketing, and executive programs
- Experience building demand for enterprise sales motions with technical buyers, economic buyers, long sales cycles, and multi-threaded account strategies
More about this role
Cogent is building autonomous cyber defense with AI agents that help security teams move from finding risk to actually fixing it. We are hiring a Head of Demand Generation to lead all pipeline-generating functions across marketing, including digital, partner, and field, and sales development.
This person will report into the Head of Growth, who owns revenue marketing and revenue operations: full-funnel revenue management in close partnership with Sales. Within that model, the Head of Demand Generation owns the front end of the revenue engine: creating, converting, and scaling qualified pipeline.
This is a senior player-coach role with room to create immediate leverage. In the first three months, you will sharpen the FY27 demand model, launch the first integrated plays, and start building your team across field/channel and digital/content so Cogent can scale pipeline with far more leverage.
Own the pipeline generation plan across targets, source mix, budget, quarterly plays, and operating cadence.
Define the Lead to SQL model, including lead capture, routing, follow-up, nurture, recycle, and conversion expectations.
Translate ICP, account signals, category trends, partner...
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