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About the role
Datadog's brand is entering a new chapter, and we're looking for a Principal, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world. You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company.
What they're looking for
- You have 8+ years of writing experience and a portfolio demonstrating range across brand campaigns, voice or messaging systems, long-form storytelling, and concise creative copy
- You have written for developer, technical, or enterprise audiences and can communicate complex technology clearly without losing the substance that matters to practitioners
- You have built or substantially shaped voice guidelines, messaging frameworks, or writing standards that other people have successfully used
- You are a hands-on creative leader who can establish direction, exercise strong editorial judgment, influence partners, and carry work through production
- You build with AI, not just around it. You're technology curious, you stay on top of modern workflows, and you have experience turning your writing standards into tools an entire organization can scale with
- You are comfortable working through ambiguity, collaborating across functions, sharing your craft generously, and helping an evolving brand and its teams become stronger communicators
More about this role
Datadog's brand is entering a new chapter, and we're looking for a Principal, Brand Editorial to own and evolve how we sound. As the founding writer on a multidisciplinary team of designers, illustrators, motion artists, and producers, you'll shape the ideas and narratives that define how Datadog shows up in the world. You'll also build the systems, standards, and tools that help thousands of colleagues scale brand voice and the company. You'll go deep on how the products actually work, then turn that complexity into clear, powerful ideas. You'll pair exceptional craft with real conceptual ambition, and raise the bar on both.
At Datadog, we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.
- Define and evolve Datadog's writing style, tone, and point of view, setting a consistent quality bar across campaigns, events, web, video, social, product marketing, and other brand experiences.
- Concept and write high-impact brand work, including campaigns, videos, launches, and major event experiences, as well...
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