About Datafy
Optimize cloud storage costs with Datafy. Our solution auto-scales your EBS storage so you only pay for the storage you use saving you up to 50%. Backed by Bessemer and Insight.
About the role
Datafy is hiring a VP of Demand Generation in New Jersey, NJ, United States. The full description is on Datafy's site.
What they're looking for
- Own marketing-sourced pipeline as a company-level number, and set the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders
- Build and lead the account-based marketing program on our target account list, in close partnership with Sales leadership and the SDR team
- Shape an event-led growth strategy around AWS re:Invent, AWS field events, FinOps conferences and executive dinners, with clear accountability for the meetings and pipeline each event produces
- Own partner marketing with AWS and channel partners, including co-marketing and AWS Marketplace programs
- Define positioning and messaging with the CEO, and oversee the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers
- Build the marketing operations foundation in HubSpot, including attribution, lead scoring, routing and board-level pipeline reporting
More about this role
- Own marketing-sourced pipeline as a company-level number, and set the demand generation strategy for enterprise AWS buyers: Infrastructure, DevOps, SRE and FinOps leaders.
- Build and lead the account-based marketing program on our target account list, in close partnership with Sales leadership and the SDR team.
- Shape an event-led growth strategy around AWS re:Invent, AWS field events, FinOps conferences and executive dinners, with clear accountability for the meetings and pipeline each event produces.
- Own partner marketing with AWS and channel partners, including co-marketing and AWS Marketplace programs.
- Define positioning and messaging with the CEO, and oversee the content engine (customer stories, ROI tools, webinars, technical content and SEO) that earns the attention of engineering buyers.
- Build the marketing operations foundation in HubSpot, including attribution, lead scoring, routing and board-level pipeline reporting.
- Hire and lead the marketing team, own the marketing budget, agencies and tools, and report to the CEO and board on cost per opportunity and return on spend.
- 10+ years in B2B SaaS marketing, including 5+ years leading global demand generation...
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