Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now. Backed by Norwest.
About the role
In this role, you will lead the Lifecycle & CRM function end-to-end, managing lifecycle communications across onboarding, engagement, retention, and reactivation, alongside operational and transactional messaging. Building on a solid technical and operational foundation that successfully scaled our single-product portfolio, you will evolve Dave's lifecycle strategy as we transition to a multi-product ecosystem in 2027. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 12+ years of progressive experience in lifecycle, CRM, or retention marketing, with hands-on oversight of both marketing and operational/transactional communications
- Proven background in fintech, banking, insurance, or another highly regulated consumer-facing industry
- 5+ years of hands-on expertise with Braze, including building, launching, and optimizing multi-channel campaigns and journeys across email, push, SMS, and in-app channels
- Experience utilizing mobile measurement platforms (e.g., AppsFlyer) to leverage attribution data for targeted audience segmentation
- Demonstrated track record of managing and developing high-performing CRM or lifecycle marketing teams
- Strong cross-functional collaboration skills with Product, Product Marketing, User Acquisition, Data/Analytics, Compliance, and Legal stakeholders
More about this role
Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.
Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.
We are looking for a Director of Lifecycle Marketing to define, own, and scale our multi-product lifecycle strategy, driving member engagement, retention, and loyalty across every touchpoint of the Dave experience.
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