Want the best mobile financial app? Millions of people use Dave to get cash with no credit check, side hustles, and banking accounts with fewer fees. Join now. Backed by Norwest.
About the role
You'll own paid media and channel strategy for new product launches plus ongoing management, with focus on scalable campaign infrastructure, creative excellence, and driving efficient customer acquisition. You'll work closely with Product, Finance, Analytics, Marketing, and Martech Engineering to align UA strategy with our product roadmap and identify how product improvements unlock better acquisition metrics.
What they're looking for
- 8+ years of paid media, user acquisition, performance marketing, or growth marketing experience, with demonstrated success building strategies from scratch for new products and market entries
- Track record of successful new product launches using paid acquisition — you should have concrete examples of products you've launched and the results you achieved
- Deep knowledge of paid media channels (Facebook, TikTok, Google, Apple Search as examples) including how they work, bidding mechanics, and optimization best practices
- Strong analytical skills — You understand CAC, LTV, ROI, and unit economics deeply. You're comfortable with data, can spot trends, and make optimization decisions based on performance data
- Campaign management and optimization experience — You've managed budgets, monitored performance, and scaled winning campaigns while cutting underperformers
- Comfort with ambiguity and strategic thinking — You thrive when you need to build strategies that don't yet exist. You're not looking for a playbook, you're writing it
More about this role
Dave is a financial app on a mission to build products that level the financial playing field. It is redefining the financial landscape by leveraging technology to create an affordable, transparent, and user-centric access to liquidity for millions of Americans. As a leading innovator in the U.S. financial services sector, Dave’s digital financial platform offers products designed to meet the credit needs of those underserved by traditional financial institutions. Dave’s offerings include its flagship ExtraCash product, providing members up to $500 within minutes. The company is on track to launch several new product offerings in 2026, including a Buy Now Pay Later (BNPL) option.
Dave is focused on serving Americans who are financially vulnerable or living paycheck to paycheck. Dave is leading the charge in creating a new era of credit products that prioritizes speed, affordability, and accessibility, making it the go-to financial partner for those who need it most.
We're looking for a Lead User Acquisition Manager to spearhead paid media strategy and drive user acquisition across our new product ecosystem. You'll own the UA playbook from strategy to execution specifically for our...
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