Discord is great for playing games and chilling with friends, or even building a worldwide community. Customize your own space to talk, play, and hang out. Backed by Index.
About the role
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Defining Discord's brand strategy: positioning, brand architecture across the master brand and sub-brands like Nitro (Discord's premium subscription), and the narrative of what Discord stands for and for whom
- Owning and evolving Discord's visual identity system, including logo, wordmark, color, typography, iconography, illustration, and motion
- Building templates, design kits, asset libraries, and a self-serve brand portal, and enabling teams to use the brand on their own through office hours, a support channel, onboarding, and workshops
- Reviewing and approving brand-facing work across marketing, product, and partnerships, and working with Legal on trademark and usage policy
- Applying the brand directly on core surfaces, including app icons, deck templates, the marketing site design system, office spaces, signage, and merch, and art-directing the external partners who help produce them
- Running an annual brand audit across every surface, monitoring the competitive landscape, and mentoring future Brand team members
More about this role
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there’s one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
Discord has a highly engaged community of millions of daily active users who use the platform for many different reasons, but there's one thing that nearly everyone does: play video games. Discord plays a uniquely important role in the future of gaming, and we are focused on making it easier and more fun for people to hang out before, during, and after playing games.
This is a new role, on a new team. The Brand Team sits alongside Design Systems in Design Foundations and keeps Discord's identity, voice, and visual system consistent across every surface where the brand appears. We run the brand like an internal product: we set its strategy, build and maintain its guidelines and tools, enable other teams to use it on their own, and review brand-facing work across product, marketing, partnerships, and legal. Marketing is...
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