Dovetail is the leading customer intelligence platform. Assemble. Analyze. Act. Turn feedback into real-time insights that drive innovation and growth. Backed by Accel.
About the role
As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine.
What they're looking for
- Paid acquisition depth. Experience in growth or performance marketing, ideally in B2B SaaS, with direct operating experience across Google Ads and LinkedIn Ads. Experience with Meta, YouTube, Reddit, programmatic, or emerging AI search surfaces is useful
- Commercial ownership. A track record of managing meaningful budgets and improving qualified pipeline, customer acquisition cost, or revenue. You can show where you scaled spend, where you held it, and where you stopped
- AI fluency as craft. Hands-on with modern AI tools such as Claude or ChatGPT, with examples of workflows, agents, and prompts you have improved over time. You see AI as a system to operate, not a button to press
- A systems and tooling builder. Comfortable owning the paid and lifecycle stack end to end, including campaign taxonomy, conversion events, pixels, conversion APIs, audience sync, email automation, and source-of-truth reporting
- Strong analytical judgment. You can interrogate funnel data, separate signal from noise, and turn a performance readout into a clear decision. You understand attribution’s limits and know when the evidence is strong enough to act
- Creative taste. You can judge the message, hook, visual, offer, and landing-page experience, then give clear direction on what needs to change. You do not treat creative as an input someone else owns
More about this role
Dovetail is the Customer Intelligence Platform for the entire organization. We unify fragmented feedback from every touchpoint, including sales calls, support tickets, and research, into a single AI-powered intelligence layer that empowers every team to build, sell, and serve with confidence. Founded in 2017, we are a team of 100+ across our offices in Sydney and San Francisco, working with thousands of teams from Fortune 500 companies to the world’s most innovative startups.
The best never guess. We help teams turn the noise of thousands of customer interactions into the signal required to move faster, prioritize better, and drive revenue.
As our Growth Marketer, you will partner with Demand Generation, Product Marketing, Creative, Web, Data, and Revenue Operations to build Dovetail’s acquisition and lifecycle growth engine.
You’ll own paid acquisition and email end to end, from channel strategy and budget allocation through to audiences, creative, landing pages, lifecycle journeys, tracking, and pipeline performance. You’ll start with high-intent search, account-targeted paid social, retargeting, and the email programs that turn interest into action, then open new channels when...
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