Discover Dropbox – secure, easy cloud storage for file sharing and collaboration. With Dash, save time and organize all your company content in one place. Backed by Accel, Greylock and Y Combinator.
About the role
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions
More about this role
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.
This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.
You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.
The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of...
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