Learn languages by playing a game. It. Backed by Kleiner Perkins, NEA and USV.
About the role
We’re looking for a Performance Marketing Lead to own paid user growth at Duolingo. You’ll help lead the strategy and team that bring new learners to Duolingo across 100+ markets and multiple products, including language, chess, and math. You’ll be accountable for growing high quality new users efficiently and proving the impact of that spend. You’ll partner with the Performance Marketing leadership team to shape where we invest next. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience in performance marketing or paid user acquisition, with a focus on large scale, global mobile acquisition campaigns
- 3+ years leading teams of performance marketers
- A track record of owning a large, multichannel performance budget and taking channels from test to scale
- Hands on experience with incrementality tests, saturation analysis, and LTV and ROAS models
- Deep knowledge of the mobile user acquisition ecosystem, including attribution technologies and iOS privacy frameworks such as SKAN
- Experience partnering with Product and Engineering teams on performance marketing
More about this role
Our mission at Duolingo is to develop the best education in the world and make it universally available. It’s a big mission, and that’s where you come in!
At Duolingo, you’ll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You’ll have limitless learning opportunities and daily collaborations with world-class minds — while doing work that’s both meaningful and fun.
Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.
Read our blog to learn more.
We’re looking for a Performance Marketing Lead to own paid user growth at Duolingo. You’ll help lead the strategy and team that bring new learners to Duolingo across 100+ markets and multiple products, including language, chess, and math. You’ll be accountable for growing high quality new users efficiently and proving the impact of that spend. You’ll partner with the Performance Marketing leadership team to shape where we invest next.
- Own Duolingo’s paid user growth goals, setting the strategy for acquiring new users who stay and learn.
- Lead and develop a team...
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