Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
About the role
Someone is standing at the mailbox, sorting bills from junk. Someone else is thumbing through their feed with half their attention. You get about three seconds with each of them, and the topic is life insurance. We're looking for the writer who wins those three seconds, then earns the rest of the read and the response. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 8+ years of experience writing direct response or performance copy, with a strong portfolio that includes Direct Mail and paid social, with results you can speak to
- You think like a journalist with a beat. You know how to find the angle that makes something genuinely interesting, and you're always scanning for it
- Comfort with testing and metrics. You understand response rate, CPA, and ROAS, and you use test results to sharpen your work
- Comfort writing for older and mid-life audiences (for example, 55+), where clarity and trust carry extra weight
- Ability to write tight, high-impact copy within the constraints of a static ad or a mail piece, where every word has to earn its place
- Experience working in a regulated category such as insurance, financial services, or healthcare, and the ability to write persuasively within compliance guardrails. Preferred, not required
More about this role
Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
Someone is standing at the mailbox, sorting bills from junk. Someone else is thumbing through their feed with half their attention. You get about three seconds with each of them, and the topic is life insurance. We're looking for the writer who wins those three seconds, then earns the rest of the read and the response.
This is the writer we’re looking for. Someone who thinks like a journalist and converts like a direct response marketer. Someone obsessed with the question: what's the angle that makes this actually worth reading? This role is focused on...
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