Get an instant life insurance quote online today! Ethos makes life insurance easy by offering you a dependable quote in seconds. Backed by General Catalyst and Sequoia.
About the role
As Senior Director of Offline Marketing at Ethos, you will own performance, budget, measurement, and tooling across our offline channels: Linear TV, OTT/Streaming, Podcast, Radio, and Direct Mail. Your mandate is to drive significant, sustained scale. We want to grow offline meaningfully from where it is today, and to do it efficiently. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Proven Track Record of Scale: Demonstrated success growing offline channels significantly in-house at a high-growth, direct response B2C company. Fintech or Insurtech experience is preferred
- Strategic Thinker: You can step back from the weekly numbers to build a long-term vision, make clear tradeoffs, and influence senior stakeholders
- Offline Channel Expertise: Hands-on experience planning, buying, and negotiating across Linear TV, streaming/OTT, podcast, radio, and direct mail
- Technical Proficiency: Advanced Excel skills, plus the ability to use BI tools (e.g., Tableau) to generate insights
- Technical Collaboration: Experience working with AdTech, MarTech, and Data teams to prioritize platform and measurement requirements
- Testing Rigor: A disciplined approach to testing, iterating, and scaling based on data-backed learnings
More about this role
Ethos (Nasdaq: $LIFE) is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten.
As Senior Director of Offline Marketing at Ethos, you will own performance, budget, measurement, and tooling across our offline channels: Linear TV, OTT/Streaming, Podcast, Radio, and Direct Mail. Your mandate is to drive significant, sustained scale. We want to grow offline meaningfully from where it is today, and to do it efficiently.
This role is built for a strategic thinker, not a channel operator. You will set the long-term vision for how offline fuels Ethos's growth, and you'll decide where the next dollar goes and why.
Everything we do is measured...
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