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Manager, Seller Retention & Engagement Marketing

Etsy · Brooklyn, New York · On-site

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About Etsy

Backed by Accel and USV.

About the role

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Lead the team that owns seller lifecycle strategy and planning, operations, and execution, including coaching, goal setting, performance feedback, and equitable hiring, onboarding, and promotion practices
  • Translate annual seller marketing priorities into a quarterly roadmap with clear KPIs, and report progress against them to senior leaders
  • Manage the lifecycle portfolio, not just individual sends: inventory, relevance, prioritization, and per-seller frequency across onboarding, growth, peak season, reactivation, and policy or fee changes
  • Define seller segments and turn them into targeted, personalized journeys across email and other owned channels
  • Build a measurement approach that connects reach, delivery, engagement, and downstream seller behavior to incremental value, using holdouts and sound experiments rather than opens and clicks alone
  • Oversee execution in Braze, including segmentation, journey design, QA, and deployment, with a high bar for quality and compliance
More about this role

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional companies are built by exceptional teams, and we're intentional about it. That means hiring great people, setting them up for success from day one, and giving them real reasons to grow their careers here. We invest in development that goes beyond promotions, and we foster the trust and relationships that help people do their best work together.

Company Description

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will address unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

We believe exceptional...

Read the full posting on Etsy's site ↗

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