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Senior Product Marketing Manager (Growth) - B2C

Experian Ventures · Remote (US) · Remote

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About Experian Ventures

Experian Ventures powers global opportunities while creating new value with data and analytics. We look for firms who will deliver the solutions of tomorrow to simplify credit and lending, reduce complexity in specialized verticals, automate and secure...

About the role

We're looking for a Senior Product Marketing Manager, with experience working within a consumer facing organisation, to own the strategy behind some of our most important innovative consumer propositions, partnering with Product from the earliest stages of discovery through to launch. You'll help identify customer problems worth solving, shape product direction, define compelling propositions and ensure every product we build delivers meaningful customer and commercial impact. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • Partner with the Innovation & Growth Domains from discovery through to launch, helping identify customer problems, validate opportunities and shape product direction
  • Bring together customer, market and competitor insight to influence roadmap priorities and identify where we can create the greatest value
  • Define target customer segments, value propositions and positioning for new products and features
  • Lead product marketing for new innovations, propositions and features from concept through launch and optimisation
  • Turn complex product capabilities into compelling customer propositions that drive understanding, adoption and growth
  • Measure product adoption and customer outcomes, using insight and experimentation to continuously improve performance
More about this role

Role Overview

We're looking for a Senior Product Marketing Manager, with experience working within a consumer facing organisation, to own the strategy behind some of our most important innovative consumer propositions, partnering with Product from the earliest stages of discovery through to launch. You'll help identify customer problems worth solving, shape product direction, define compelling propositions and ensure every product we build delivers meaningful customer and commercial impact.

This is a strategic, upstream role. You'll work alongside Product Managers, Designers, Researchers and Analysts to bring customer, market and competitive insight into the 0-1 product process. You'll influence directly what gets built, who it's built for and how we create products that can then scale in market.

  • Partner with the Innovation & Growth Domains from discovery through to launch, helping identify customer problems, validate opportunities and shape product direction.
  • Bring together customer, market and competitor insight to influence roadmap priorities and identify where we can create the greatest value.
  • Define target customer segments, value propositions and positioning for new...

Read the full posting on Experian Ventures's site ↗

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