Expo is the open-source React Native framework and the cloud platform built around it. Backed by Y Combinator and South Park Commons.
About the role
Expo is looking for a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch to paying customer and beyond. This is a builder role. You will set the lifecycle strategy, write the messages, and run the programs that educate, activate, convert, and retain users of Expo Application Services (EAS Build, Workflows, Update, Hosting, and Launch). Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- 4–7+ years in email marketing, lifecycle marketing, content marketing, or growth marketing
- Experience at a high-growth B2B SaaS or developer tools startup, Series B–C preferred
- Hands-on experience building email journeys end to end, including segmentation, personalization, and lifecycle triggers
- Admin-level experience with marketing automation tools. HubSpot experience is a strong plus
- Proven ability to create content that drives measurable business outcomes
- Experience working closely with Marketing Ops, Product Marketing, and Growth Marketing
More about this role
Expo is looking for a Lifecycle Marketing Manager to own how developers and teams experience Expo across the buying journey, from first touch to paying customer and beyond. This is a builder role. You will set the lifecycle strategy, write the messages, and run the programs that educate, activate, convert, and retain users of Expo Application Services (EAS Build, Workflows, Update, Hosting, and Launch). You sit at the intersection of lifecycle, content, and growth, and partner closely with Growth Marketing, Growth Product, Product Marketing, Sales, and Revenue Operations.
Expo is a remote-friendly Series B startup with approximately 50 employees. You will work in a fast-paced environment with real ownership. The ideal candidate has 4–7+ years in lifecycle, email, content, or growth marketing at a B2B SaaS or developer tools company, and wants to shape lifecycle marketing from the ground up.
- Own the end-to-end lifecycle strategy across lead nurture, onboarding, activation, upgrade, expansion, and retention
- Define lifecycle goals, key moments, and success metrics with Growth Marketing, Growth Product, and Product Marketing
- Build frameworks for each lifecycle stage and...
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