Every day, millions of people use apps made with Expo — from public health apps to food delivery apps to dating apps to bitcoin wallets. Backed by Y Combinator and South Park Commons.
About the role
We’re seeking a Product Marketing Manager to own the engine behind how Expo launches and tells the story of its products. This is a builder’s role. You will bring pace, structure, and accountability to our release process, turning every launch into a moment that drives adoption across developers and enterprise buyers. You’ll develop messaging that resonates with technical and executive audiences, design and execute go-to-market plans for new launches, and help Expo expand its TAM.
What they're looking for
- Bring pace and accountability: Drive launches and major updates with urgency and ownership. Partner with Product and Sales to maximize adoption across key segments, and keep everyone moving toward the date
- Product positioning and messaging: Develop narratives that differentiate Expo, highlighting our unique ability to unify open source and cloud services for developers
- Content and collateral: Drive the creation of product sheets, case studies, sales enablement, and web content that communicate Expo’s technical and business value
- Customer insights: Lead development of ICPs and buyer personas, and run voice-of-customer programs so our strategies reflect real developer and enterprise needs
- Enterprise motion: Partner with Sales on pitch decks, ROI stories, and executive-friendly narratives that expand Expo’s footprint in large organizations
- Market intelligence: Run ongoing research and competitive analysis to spot trends in mobile, web, and AI development that shape our positioning
More about this role
We’re seeking a Product Marketing Manager to own the engine behind how Expo launches and tells the story of its products. This is a builder’s role. You will bring pace, structure, and accountability to our release process, turning every launch into a moment that drives adoption across developers and enterprise buyers. You’ll develop messaging that resonates with technical and executive audiences, design and execute go-to-market plans for new launches, and help Expo expand its TAM. You’ll work closely with Product, Sales, and Developer Relations to ship clear, compelling narratives for Expo’s open source libraries and paid services (EAS Build, Workflows, Update, Hosting, and Launch).
We’re a remote-friendly, roughly 50-person Series B startup, so you’ll work in a fast-paced environment with real ownership and ample opportunity to shape the future of the company and your career. The ideal candidate has 2+ years of SaaS product marketing experience, preferably in developer tools or cloud platforms, and an entrepreneurial instinct to run hard at ambiguous problems without waiting for permission.
Expo is a fantastic place for marketers because developers love Expo. Millions of...
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