Backed by Founders Fund, Lightspeed and Norwest.
About the role
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Builds positioning from scratch, repositions existing products, and holds a coherent narrative across multiple launches rather than siloed product stories
- Experience driving adoption through a sales-assisted or lifecycle-driven motion: enabling sales teams to pitch and close, and/or building lifecycle and CRM comms
- Sets measurable GTM goals, architects incrementality and A/B testing with analytics partners, and builds the business case and ROI for the work. Fluent in the metrics that move the business
- A bias to action and fast iteration: ships to learn, sets their own deadlines and beats them, and stays flexible as new information comes in
- Experience influencing product roadmaps and program design upstream, not just executing at launch
- Communicates and aligns senior stakeholders at the executive level
More about this role
About Faire
Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.
We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
Product Marketing at Faire is a strategic function embedded across the product lifecycle. PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption. We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the...
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