Startups · AI

Senior Counsel, GTM

Fal · San Francisco · On-site

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About Fal

Easiest & most cost-effective way to use Gen AI. fal.ai is how devs integrate dozens of generative media models. FLUX, Kling, Hailuo +1000 more.

About the role

Our customer base is growing fast. Enterprises, startups, and developers globally rely on our platform to run generative AI in production. We're hiring a Senior Commercial Counsel to be the main legal partner with our growing go-to-market team. In this role, you’ll negotiate high-value, high-volume enterprise deals, advise on strategic partnerships, and help drive revenue growth. You’ll also build the playbooks, templates, and processes that let the commercial legal and go-to-market teams move faster. Found on 1752vc Careers, the job board for startup and VC roles.

What they're looking for

  • 5+ years of commercial legal experience, including meaningful in-house time at a SaaS, cloud, API or AI company
  • A track record of negotiating high volumes of enterprise customer contracts, from standard paper to complex strategic deals
  • Working knowledge of usage-based and consumption pricing models, SLAs, and data protection (GDPR, CCPA, DPAs)
  • A business-partner mindset. You're comfortable owning decisions, not just listing options, and you communicate in plain language
  • You keep your balance in a fast, lightly structured environment where priorities shift weekly
  • Active bar membership in good standing (California preferred or able to register as in-house counsel)
More about this role

fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.

As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.

Our customer base is growing fast. Enterprises, startups, and developers globally rely on our platform to run generative AI in production. We're hiring a Senior Commercial Counsel to be the main legal partner with our growing go-to-market team.

In this role, you’ll negotiate high-value, high-volume enterprise deals, advise on strategic partnerships, and help drive revenue growth. You’ll also build the playbooks, templates, and processes that let the commercial legal and go-to-market teams move faster.

This role is ideal for...

Read the full posting on Fal's site ↗

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