FanDuel, launched in July 2009, is the undisputed leader in the one-week fantasy sports industry. Offering fantasy sports for NFL, MLB, NBA, and NHL, FanDuel targets the 30+ million adult fantasy sports players in North America. Backed by Tusk Venture Partners.
About the role
We’re looking for a Customer Marketing Associate, Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
- Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate and delivered on time
- Liaise with core delivery stakeholders (Ops, Creative, Legal, Commercial) including defining promotional objectives and needs, providing feedback, and tracking delivery
- Help drive the forecasting process for all Predicts promotions, as well as monitoring promo performance and cost reporting to measure success
- Contribute to post-mortem promotion analysis for major Predicts moments, offering insights and optimizations for future promotional efforts
- Proactively ideate on new promotional constructs and opportunities to enhance near- and long-term customer engagement and retention
More about this role
THE POSITION
Our roster has an opening with your name on it
We’re looking for a Customer Marketing Associate, Promotional Strategy to play a critical role in shaping and scaling FanDuel Predicts’ promotional ecosystem. This role will lead the execution and continuous evolution of our All Customer Promotions strategy, while also contributing to broader promotional and loyalty strategy development.
You will work cross-functionally across Operations, GTM, Commercial, Product, Legal and external partners to ensure promotions are not only executed seamlessly, but designed and optimized to drive meaningful customer engagement and retention. This is an opportunity to operate at the intersection of strategy and execution, owning a critical revenue-driving lever while helping define how promotions evolve as part of a broader loyalty system.
THE GAME PLAN
Everyone on our team has a part to play
- Own day-to-day promotional execution, including coordinating operational setup and developing and managing promotional tickets
- Manage core promotional processes, including Legal reviews and term development, creative requests, and maintaining promotional trackers to ensure campaigns are accurate...
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