FanDuel, launched in July 2009, is the undisputed leader in the one-week fantasy sports industry. Offering fantasy sports for NFL, MLB, NBA, and NHL, FanDuel targets the 30+ million adult fantasy sports players in North America. Backed by Tusk Venture Partners.
About the role
We're looking for a GTM Campaigns Associate to support FanDuel Predicts go-to-market across our biggest sports moments. You will report to the Manager, GTM Campaigns and support the execution of tentpole Predicts marketing campaigns. You'll help turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables that bring our biggest moments to market. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Support the development of GTM strategies for priority moments across the sporting calendar, helping bring together business opportunities, campaign objectives, target audiences, key insights, and measures of success
- Support the development of campaign value propositions and messaging, working with Commercial, Product, Media, Campaign Strategy, Creative, and other key stakeholders
- Coordinate cross-functional campaign planning from strategy through launch, maintaining timelines and helping teams stay aligned on ownership, key milestones, dependencies, and decisions
- Support high-priority GTM campaigns alongside GTM Managers and contribute to the execution of secondary campaigns and ongoing sports moments
- Help execute in-season campaign adjustments across creative, communications, promotional generosity, and other GTM tactics based on business performance and evolving priorities
- Surface risks and blockers, support campaign QA, and help ensure deliverables are ready for key business moments
More about this role
THE POSITION
Our roster has an opening with your name on it
We're looking for a GTM Campaigns Associate to support FanDuel Predicts go-to-market across our biggest sports moments.
You will report to the Manager, GTM Campaigns and support the execution of tentpole Predicts marketing campaigns. You'll help turn established strategies into timelines, briefs, cross-functional plans, and campaign deliverables that bring our biggest moments to market.
This role will work across Marketing, Commercial, Media, and other key partners to help keep teams aligned and ensure our most important moments come to life cohesively across the customer journey.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
- Support the development of GTM strategies for priority moments across the sporting calendar, helping bring together business opportunities, campaign objectives, target audiences, key insights, and measures of success.
- Support the development of campaign...
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