Fi is building the operating system for pet health. Armed with AI-powered smart collars and the world's smallest GPS trackers, Fi is transforming how millions of pet parents understand and care for their dogs (and now cats). Backed by Space Capital.
About the role
Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage. Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind. Found on 1752vc Careers, the job board for startup and VC roles.
What they're looking for
- Time to Recharge: Enjoy flexible PTO to take the breaks you need
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
More about this role
Lead lifecycle and email marketing strategy — from acquisition and onboarding to retention and reactivation — optimizing for engagement and conversion at every stage.
Own campaign creation and execution for major product launches, brand moments, and seasonal activations that keep Fi top of mind.
Collaborate cross-functionally with brand, creative, growth, product, CX and other marketing channels to align content, design, and messaging across customer touchpoints.
Experiment and iterate: A/B test subject lines, flows, content, and timing to continuously improve performance.
Own reporting and reinvest insights: Partner with our data team to analyze campaign results in Tableau and AWS Redshift, identify trends, and use insights to shape future strategy.
Expand Owned Channels Strategy: help define messaging across SMS, in-app, and other owned channels to create a cohesive and impactful customer journey.
Champion deliverability, compliance, and best practices — ensuring every message we send is on-brand, relevant, and effective.
3–5 years of experience in email and lifecycle marketing, ideally in a fast-paced DTC or subscription-based environment.
Proven ability to design and deploy...
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